Biggu Boi
biggu boi x mikey watanabe robins
biggu boi x adam saleh
biggu boi first iteration
abstract:
the biggu boi project began as a simple attempt to design my first toy. growing up, i spent my summers in Japan, where much of my free time was shaped by anime, ultraman, and kaiju films. what started as a desire to make a toy gradually became a way to reconnect with my childhood and my cultural identity. the first biggu boi iteration was a study in proportion. his elongated limbs and sharp features reflect an appreciation for awkwardness and unconventional bodies. growing up in the US, i often felt out of place—and when i returned to Japan, i experienced a similar sense of distance. his form represents the journey of learning to love what makes me different from my surroundings, rather than trying to belong through inauthenticity. the second and third biggu boi iterations grew out of my appreciation for my friends. by replacing a traditional slot-and-peg construction with magnets, the figure evolved into a modular platform—allowing outfits and accessories to be swapped and shared, turning the toy into a collaborative expression rather than a fixed object. the fourth biggu boi iteration marks a return to representing myself. as I continue refining my own identity and wardrobe, this final form becomes the foundation for a growing collection of biggu bois, along with clothing and accessories, soon to be released to the public.
biggu boi x steven burstyn













